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Day: February 14, 2015

That’s right, this weekend you’ll be able to see some of our custom-built bikes on the hit BBC2 show Dragons’ Den. We’re not asking Peter Jones and his pals for any investment though – although if any of them need a new custom-built frame we can totally help – we’re actually going to be there supporting our friends at Hornit, who are trying to get backing for their ultra-loud bike horn. 

It’s a fantastic product and one we proudly stock in our shop, so we couldn’t be more excited to help them go for the big bucks.

To back up the brand we created a couple of unique bikes, so the Dragons could see what the Hornit looks like and give it a test. More than that we can’t say until the show’s been on, but here’s a sneak peek at a one of our custom-built beauties, specially made for the programme.

To celebrate we’ve got a special discount on Hornit products and we know sales are going to soar once the show airs, so get down to our shop at 38 Store Street in London or visit our online store to grab one before the rush. The horn is specifically designed for cyclists and is ten times louder than a car horn, enabling riders to be heard by motorists, even above the revving of engines.

And don’t forget to tune in or set your Sky+ boxes to record at 9pm, 15th February, BBC2.

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We like to think every custom-built bike that leaves our workshop is a work of art. We put in the time to understand what each rider wants, we work hard to get it done and we even apply a little bit of creative flair to each build, so why shouldn’t every one be a masterpiece?

One brand that takes this approach another step further is Cinelli, the classic Italian bike brand that pretty much invented the street bike as we know it now. Since birth Cinelli has been producing amazing designs that blur the line between art and bicycles.

It all started with Cino Cinelli, the father of the brand, who took his keen eye for design and applied it to bike-making. He took inspiration from all over the place, blending cutting-edge technologies and construction techniques with sharp styling and flashy paint jobs.

Everything about the Cinelli approach went against the grain. Most Italian bikes then were built to the same basic requirements as they had been before world war two, and as such there wasn’t a lot of variation. Cino blew that all up by innovating constantly in the field of componentry.

Even the badge for the brand (introduced in the ’70s and still used today) pretty much threw out every rule about logo design there was back then. Instead of an intricate heraldic symbol he chose the bold ‘winged C’ inspired by British ’50s artwork. Instead of a fancy font he went with a clear, simple text for the brand name. An icon was instantly born.

 The iconic logo

The iconic logo

Since then the Italian company has gone from maverick outsider doing things its own way to a trend-setting, era-defining legend – with the help of a few artists and illustrators along the way.

A couple of years back Cinelli teamed up with artist / illustrator Mike Giant to work on some pretty fearsome RAM bars (pictured above) as well as some matching bar tape.

 A selection of Cinelli bar tape

A selection of Cinelli bar tape

Before Giant, Barry McGee turned his street artist’s eye to bike design creating a super-select range of Supercorsa Pista track bikes.

Barry McGee pic

Then, of course, there’s that Cinelli Lazer designed by artist and activist Keith Haring, featuring disc wheels with a beautiful illustrated print. Almost thirty years old and still looking devastatingly fresh! Here’s our very own Kris posing with the fabled machine alongside current Cinelli owner Antonio Colombo at his art gallery in Milan.

No matter the era, a Cinelli bike is the ultimate stylish choice for city riding. We stock the full range of frames, clothing and accessories in our stores and you can find out more info on getting your own custom Cinelli built here.

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