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Tag: MTB

Before conspiracy theorists and people in tinfoil hats start descending on Fitzrovia, we’re not talking about the abominable snowman here, we’re talking about the legendary mountain biking brand from California. We’re delighted to announce we’ll be building with Yeti frames, as well as stocking their full bikes and componentry from March onwards – which is a huge honour and thrill for us as MTB fans.

Yeti is an iconic company that is as old as the sport of MTB itself. It was founded by a dude called John Parker who turned his experience in welding on Hollywood movie sets to producing bikes capable of flying downhill at breakneck speed. When the first ever World Championships were held in Durango, California it became the undisputed centre of the MTB world. So obviously old Johnny boy moved the company head office there to be at the centre of things too.

We’ve been wanting to up our custom MTB-building game for a while and had been looking for the perfect partner brand with which to create really awesome machines. Yeti is exactly what we were looking for – a world-leading, high-end producer of both frames and components – an absolute joy to build with.

Yeti definitely has the pedigree, but it’s also got the tech to compete with (and often beat) any other MTB brand you care to mention. Their latest machines feature Switch Infinity suspension, Yeti’s own patented creation, which uses a multi-directional pivot to make pedalling more efficient and enhance performance, even at the extreme limits of the bike’s travel.  This is cutting-edge, world-leading stuff and has helped Yeti’s team rider, Richie Rude, win an Enduro World Series World Championship. 

Still not feeling it? Watch this incredible video shot in Iceland to see what Yeti is all about. Feat Yeti ambassador, Sam Seward.

We’ll be stocking a range of Yeti gear, so if you’re interested in a high-performin’, run-stormin’ mountain machine get in touch with us – we got the hook-up.

Lead image Yeti

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Based on the headline you’d be forgiven for thinking we’re getting excited about the new Star Wars movie, scheduled for release at Christmas. Actually we’re talking about Hope Technology, the awesome home-grown component manufacturer, and one of the latest brands to be stocked at Cloud 9 Cycles. 

Hope was established in the ‘80s by Ian Weatherill and Simon Sharp. Originally they made tools and fixtures for the aerospace industry. So far, so non-cycling related. It wasn’t till the founders started making disc brakes for their personal mountain bikes that they cottoned on to just how big manufacturing parts for the cycling world could be. The chaps quickly expanded into making all sorts of bike componentry and by 2000 the company had dispensed with any kind of aerospace work – focusing entirely on wheeled, rather than winged machines.

In 2015 Hope makes virtually every part of the modern bicycle you can imagine, except, for now at least, the frame itself (there are rumours and rumblings from within the Hope camp that this maybe about to change too). We’re happy to say you can get any Hope part you need through us, and we often include their components on our own custom builds.

The brand has also just announced its first commercially-available carbon component at this year’s Eurobike, a fixed seat post that you can get your hands on in January ’16. Impressively for carbon kit, which is nearly always outsourced abroad, the Hope seat post is 100% designed, tested and manufactured in Barnoldswick, England.

As well as a commitment to making the best bike parts possible right here in the United Kingdom, Hope is also dedicated to supporting some of the UK’s best talent in Downhill, Enduro, CX and Trials riding. Most notably, they’ve been behind Danny MacAskill since before he rocketed to international attention. Note their logo at the end of this, Danny’s breakthrough vid.

Inspired. Danny MacAskill from Dave Sowerby on Vimeo.

Check out their site for some more absolutely rad photos of the development of Hope throughout the decades and check their full product offering – which we can sell you 😉

Images taken from HopeTech.com.

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